WS Attends 2016 NAMA Spring Conference

The National Agri-Marketing Association (NAMA) conference held April 13-15 in Kansas City provided Woodruff Sweitzer (WS) with multiple opportunities to get involved with the ag-focused organization. As a local advertising agency with an ag specialty, the WS team looks forward to the annual conference for its breakout sessions, networking opportunities and keynote speakers.

The wide variety of breakout sessions provided industry insights and takeaways for professionals at all levels within an agency. WS account service team member Lindsey Woolsey attended the conference for the first time this year.

“I was able to see a side of the ag industry that I didn’t know about before,” Woolsey said. “I attended the preliminary student competition session where students pitched a marketing plan for a company or product they came up with themselves.”

WS team members Katana Ewbank, Scott Lynn and Cheri Johnson all judged the annual student competition, which colleague Erin Nash helped coordinate as part of the NAMA Careers Committee. Ewbank served on the 2016 NAMA Spring Conference Committee, which organized the annual event.

In addition to judging, Johnson attended a grower panel that focused on how growers receive information and what they find most valuable.

“The session focused on how information is now being processed in various ways and through multiple channels,” said Johnson. “The growers talked about how they like to receive information and the changes they have made in viewing content that were due to new technology.”

The standout keynote speaker at this year’s spring conference was Jim Morris. Morris’ life inspired the movie “The Rookie,” staring Dennis Quaid, and is an amazing example of overcoming obstacles and ridding your life of “dream killers.”

The annual NAMA Conference serves as a type of class reunion for those in the marketing industry as attendees get to reconnect with old friends and make new ones. The next “class reunion” is slated to be held April 26-28, 2017 in Dallas, Texas.



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