Woodruff Sweitzer’s Annual Retreat
2015 was a very successful year for Woodruff Sweitzer (WS). The agency acquired a new office location, hired more than 30 new employees, formed new client relationships, fostered new strategic partnerships and continued to create excellent work for our clients.
President and CEO Terry Woodruff opened the agency’s annual retreat with a presentation about the state of the business and future goals. He then presented four strategic pillars of success that the agency will focus on in 2016 to further growth. The pillars will allow WS to maintain a competitive edge and anticipate challenges as the agency world continues to dramatically change.
Most recently, the industry has become more fragile, but WS has continued to grow during these historically difficult times. Woodruff emphasized that as the agency continues to expand, it is imperative to maintain the unique culture and core values that have successfully served the agency for the last 23 years.
“The 2015 agency retreat was truly unique. Advertising agencies today are looked upon as commodities, and we are fortunate to have developed and launched a strategic plan to maintain strong partnerships with our clients,” said Woodruff. “The secondary objective was centered up around our tremendous growth over the past couple of years.”
This year’s keynote speaker was our client Brad Clark, co-founder and president of Agspring. Clark was an ideal guest because he could provide client perspective and speak about his experience on the agency side. After a short introduction, Clark held a question-and-answer session along with WS vice president and creative director Justin White and WS vice president and director of account services Tom Apple.
“Working with Brad was very insightful in how clients think about agencies and what matters most to them,” White said. “He broke down the essential components of the client-agency value proposition.”
With four offices located across the U.S. and Canada, the challenge is to work seamlessly with the seasoned industry veterans within each office.
“Bringing everyone together at least once a year solidifies the bond that has been created company-wide and increases the momentum that WS has developed,” added Woodruff.
2015 was a record breaking year for WS, and we expect 2016 to bring even more success and growth.