Sea of ROYAL Blue
It’s been 30 years since your hometown Major League Baseball team brought home a World Series trophy. What do you do? If you’re the Kansas City Royals, you throw a party for nearly a million fans. If you’re a WSer in Kansas City and caught in the hubbub of the event, you join in.
On the day of this record-breaking celebration, the WS Kansas City staff may have had front-row parking, but that didn’t guarantee front-row seats to the Royals’ parade and pep rally. All morning, the sounds of Kansas City Royals fans streaming by the office to take part in festivities could be heard throughout the office. They were in front of the office, in the parking lot in back – literally, we were surrounded by a sea of blue – Royal blue to be exact.
While the Kansas City office is near downtown (technically in an area called the KC Crossroads), staff generally don’t have to endure the traffic that this party generated. Several TVs in the office showed city streets backed up for miles by fans who’d abandoned cars and walked downtown to partake in the events.
As a marketing expert, you’re constantly looking for ways that brands connect with their audiences, and this event gave us a firsthand look at a great example. Strolling to the parade route, nearly everyone was in some shade of blue or had a Kansas City Royals logo somewhere. There were people of all ages in attendance because no one knew if they would witness this again in their lifetime. It was memorable, breathtaking and a serious traffic jam. All worth it to take in the atmosphere and experience.