Version 2

Growers, gumbo and comfy walking shoes make for a successful 2016 Commodity Classic

Clients and WS staffers headed to the bayou for the 2016 Commodity Classic – March 3-5, 2016, in New Orleans. This marks the first year this annual agriculturally based trade show included the Association of Equipment Manufacturers, so additional tractors, combines and other implements lined the trade show floor.

And, speaking of the trade show floor, Commodity Classic attendees were sure to get in their daily steps during the event, as exhibitors filled a record 253,300 net square feet of booth space in the New Orleans Ernest L. Morial Convention Center (49 percent more space than the 2015 Classic held in Phoenix). One WSer’s Fitbit clocked an average of 20,000 steps a day in NOLA, so there’s no doubt the 2006 Commodity Classic helped put the “Big” in “Big Easy.” Overall Classic attendance jumped by nearly 2,000 people from 2015, to 9,770 over the three-day event featuring a record 433 participating companies . . . this made for a lot of busy booths as well as a constantly long line at the one-and-only Starbucks in the convention center.

Cancelling out all those steps among the growers and fellow exhibitors: NOLA’s food and drink offerings. From charbroiled oysters to shrimp étouffée, pan-baked corn bread to bottomless Hurricanes, if you went hungry following a day at the Classic trade show or educational sessions, it was your own darn fault.

So WSers got lots of exercise and stayed well-fed while proudly working with Arysta LifeScience and the Soil Health Institute over the course of the 2016 Classic.

  • Arysta LifeScience shared information on its recently expanded crop protection product portfolio, including ZOLERA® FX Fungicide as well as RANCONA® Seed Treatments.
  • The Soil Health Institute continued its introductory rollout, sharing messages about its platform and conducting one of the most highly rated What Is New sessions of the show.

Those attending to assist clients included Katana Ewbank, Scott Lynn, Erin Nash and Sophie Wilensky. Between coordinating on-site media interviews and helping with booth traffic, WS stayed busy while in NOLA. We even managed to have some (delicious) fun: following a great client dinner Thursday night, Sophie got her first official taste of the “sweet life” in New Orleans – fresh beignets and a café au lait at the world famous Café du Monde, just off Jackson Square in the French Quarter.

Next year, we’ll be deep in the heart of Texas for the 2017 Commodity Classic, slated for March 2-7 in San Antonio. Attendees will trade the French Quarter for the Riverwalk and hot gumbo and Rum Runners for fresh tamales and margaritas. Grab your comfy walking shoes, and we’ll see you there!

Kacey Birchmier of Successful Farming interviews Lynn Justesen of Arysta LifeScience at the 2016 Commodity Classic; the Arysta LifeScience booth is seen in the background.

Kacey Birchmier of Successful Farming interviews Lynn Justesen of Arysta LifeScience at the 2016 Commodity Classic; the Arysta LifeScience booth is seen in the background.

Leave a Comment