NAMA: we came, we saw, we value innovated.
What’s a VP Director of Strategy do, exactly? Well, last week, the brains behind our brands, Scott Kington, gave a presentation at the NAMA “Reach New Peaks” Fall Conference. Together with Johann Venter, our wonderful client from AMVAC, and Dick Lee, one of the creators of the Value Innovation Process®, our trusted VP Director of Strategy spoke to the conference about value innovation.
We realize that at this moment, you may be asking yourself, “About what?”
First of all, please know that you are far from the only one to react this way. Value Innovation is still a relatively new concept. But it is powerful nonetheless. And whether you deal in complex growth regulators and insecticides or something as simple as coffee and donuts, it can crystallize your view of a customer base, focus R&D efforts and reduce product failure rate to less than 10 percent.
So what is Value Innovation, exactly? In a nutshell, the answer is this: Delivering exceptional value to the Most Important Customer in the Value Chain. Sounds simple, right? Think again. Time and again, businesses miss out on unmet, unarticulated customer needs. But with a time-tested process, they can uncover these needs and deliver products that meet them.
Businesses like Boeing, Chevron, and P&G have gone through the value innovation process with great success, and Woodruff Sweitzer is proud to add AMVAC to that list. Since adopting the process in 2011, AMVAC has refined their view of the most important customers, and through contextual interviews, discovered exactly what they want and how they want it delivered. And with these powerful learnings in hand, they have molded their offerings to perfectly fit their MICs needs.
And as companies big and small have been proving over the last decade, Value Innovation can work for you, too. To learn more about this powerful process, check out the book Value Innovation Works – or just give us a call. We’re always happy to talk about how we can help you deliver innovation to your customers – and healthy margins to your bottom line.