Woodruff Sweitzer Calgary Beefs Up On Skill and Talent


Kyle Bruce, Jeremy Pedro join agency’s Canadian office

CALGARY, AB (May 14, 2015) – New talent has joined the ranks at Woodruff Sweitzer Calgary.

“Our clients’ customers are looking for experiences that let them engage with brands when they want and in real time. We love that, and we are expanding our team to help our clients meet their customers on their terms,” says Graham Kahl, Digital Director, Woodruff Sweitzer (WS) Calgary.

Kyle Bruce, Digital Account Manager, joins the WS team from Critical Mass where he worked on Nissan, AT&T and Target.

“Kyle brings a wealth of knowledge and is a master of project management, which aligns with our desire for flawless execution,” adds Kahl.

Jeremy Pedro also joins the team as a Designer.

“Jeremy is a well-rounded, creative thinker. He is fluent in digital and has a real sensibility for traditional design as well. Having a team that works seamlessly between digital and creative is a true benefit for our clients, as is thinking outside of the box. We are living in a quick-paced, ever-changing age with endless visual noise. How a brand interacts with you and how it makes you feel is becoming more relevant than what it sells. The traditional agency model is evolving, and we’re meeting client needs head on. Agency structure, clarity of business demands and creative collaboration is critical to the success of the work,” says Alita González, Creative Director, WS Calgary.

“Communities are driving content, and we are helping them amplify the brands we work with. Kyle and Jeremy are great additions and join a team that is gathering tremendous momentum,” concludes Kahl.

For more information, please contact:
Susan Groeneveld
Director of Strategic Planning, Woodruff Sweitzer

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